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PhycoLife Raises $1.85m | Case Study
 In July 2025, PhycoLife closed the largest equity crowdfunding raise of FY26. PhycoLife welcomed 790 investors, raising over $1.85m on the OnMarket Platform.
Skin in the Brand: Turning Your Brand Loyalty into Early-Stage Upside
In the modern investment landscape, emotional connection and financial opportunity are no longer mutually exclusive. With the rise of Crowd Sourced Funding (CSF), everyday investors can now back the brands they love not just at the checkout but on the cap table.
Valuation methods for high growth companies
Putting a value on a business isn’t one-size-fits-all.
The Cost of Overvaluation: Why Getting Valuation Right Matters in Equity Crowdfunding
Overvaluation occurs when a company sets its valuation higher than what its business fundamentals justify. This can stem from overly ambitious projections, early hype, or a desire to attract greater amounts of investment.
Prohibition Liquor Co. successfully closes 2025’s largest crow-sourced funding raise!
Prohibition Liquor successfully raised $2.6m from 1,128 investors , making it the largest equity crowdfunding raise in 2025. The...
How to create a CSF Offer Document Investors want to read:
A good CSF Offer Document will be compliant with ASIC’s guidelines and be effectively communicated
Learn how Phat Brew Club successfully closed a $1M equity crowdfunding raise | Case study
Phat Brew Club successfully raised $1,029,943 from 488 investors through an equity crowdfunding campaign with OnMarket - this is how.
How to Raise Capital for your Gym or Fitness Studio in 2025
Australia is home to some of the biggest brands in gyms and fitness studios, so where can gym and fitness studio founders go for capital?
Pronto Pilates successfully raises $1.55 million with OnMarket in Australia’s first fitness studio equity crowdfunding offer
In November 2024, Pronto Pilates closed the first fitness studio crowdfunding campaign in Australian history . It is also the largest...
Goldilocks Conditions for a Successful Crowd-Sourced Funding Campaign
Based on 200+ raises, OnMarket has put together goldilocks conditions that outline what makes a crowd sourced funding campaign successful.
The Rai$e Rundown: The third largest equity crowdfunding campaign in Australia
Hellyers Road Distillery has just closed the third largest crowd-sourced funding campaign in Australian history, raising $4.3 million.
How & Why Medicinal Cannabis Businesses are Using Equity Crowdfunding
As companies continue to innovate in the $550m industry, equity crowdfunding is proving to be a useful tool to leverage growth.
Why 2024 is the Year for Breweries to leverage Crowd-Sourced Funding
In the emerging industry of craft brewing, the decision to raise capital through Crowd-Sourced Funding (CSF) has been a tale of success...
Hydrowood successfully closes Tasmania's largest equity crowdfunding raise!
Hydrowood successfully raised $2.1m from 623 investors, leveraging their equity crowdfunding raise to increase demand and brand awareness.
The Rai$e Rundown: Recovering resources lost to the deep
To shed insight on what it's like to raise capital through equity crowdfunding, OnMarket interviews Andrew Morgan.
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