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PhycoLife Raises $1.85m | Case Study
In July 2025, PhycoLife closed the largest equity crowdfunding raise of FY26. PhycoLife welcomed 790 investors, raising over $1.85m on the OnMarket Platform.


Skin in the Brand: Turning Your Brand Loyalty into Early-Stage Upside
In the modern investment landscape, emotional connection and financial opportunity are no longer mutually exclusive. With the rise of Crowd Sourced Funding (CSF), everyday investors can now back the brands they love not just at the checkout but on the cap table.


Valuation methods for high growth companies
Putting a value on a business isn’t one-size-fits-all.


The benefits of ESG investing for businesses and investors
Investing with a focus on the environment, social responsibility, and governance (ESG) is increasing in popularity.


The Cost of Overvaluation: Why Getting Valuation Right Matters in Equity Crowdfunding
Overvaluation occurs when a company sets its valuation higher than what its business fundamentals justify. This can stem from overly ambitious projections, early hype, or a desire to attract greater amounts of investment.


5 key benefits of equity crowdfunding
Equity crowdfunding isn't only about raising capital - it's a tool for all-round business growth. Here are 5 key benefits of crowdfunding.


Prohibition Liquor Co. successfully closes 2025’s largest crow-sourced funding raise!
Prohibition Liquor successfully raised $2.6m from 1,128 investors , making it the largest equity crowdfunding raise in 2025. The...


OnMarket's equity crowdfunding timeline
Click here to view OnMarket's live investment opportunities. When raising capital via crowd-sourced funding (CSF), or equity crowdfunding with OnMarket, your company will go through 4 key phases: Preparation, Expression of Interest (EOI), Live Offer, and Completion. Here’s the timeline you can expect for each phase: Phase 1: Preparation On your marks… Preparation is the key to a successful raise, so in the first few weeks, you will be prepare the assets you need for your CSF


How to create a CSF Offer Document Investors want to read:
A good CSF Offer Document will be compliant with ASIC’s guidelines and be effectively communicated


Capital Raising as a Professional Sports Team in Australia
There are over 150 professional sports teams in Australia, across a wide variety of sports from Australian football to motorsports. For...


The 5 pillars of a successful crowd-sourced funding capital raise
Based on four years of crowd-sourced funding, OnMarket has determined the five pillars to successfully reaching your funding goals.


How to attract investors to your crowdfunding raise
In this blog we’re going to review the four crowds a founder will have access to during your equity crowdfunding raise.


Are you investor ready? Here's your checklist!
It is one thing to want to raise capital, it's another to be investor ready...


Learn how Phat Brew Club successfully closed a $1M equity crowdfunding raise | Case study
Phat Brew Club successfully raised $1,029,943 from 488 investors through an equity crowdfunding campaign with OnMarket - this is how.


How to Raise Capital for your Gym or Fitness Studio in 2025
Australia is home to some of the biggest brands in gyms and fitness studios, so where can gym and fitness studio founders go for capital?
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